What’s Not Good Feedback: A Guide for Subject Matter Experts
Giving feedback is an art, and like all art forms, it requires a certain finesse. If you’re a Subject Matter Expert (SME) working with instructional designers, your feedback can make or break the development process. Yet, so often, the feedback given is more like a slapdash doodle than a masterpiece. Let’s cut through the noise and talk about what not to do when giving feedback. Here are three types of feedback that are not just unhelpful, but downright detrimental.
1) Vague Feedback
Feedback like “Make it better” or “This isn’t right” is about as useful as a screen door on a submarine. It leaves the instructional designer guessing, trying to interpret what you mean by “better” or “right.” Vague feedback lacks specificity, making it impossible for the designer to know what changes need to be made.
Why It's Not Good:
Lacks Clarity: Leaves too much open to interpretation.
Wastes Time: Forces the designer to guess what you want, leading to revisions that may not even address the actual issue.
Frustrates Everyone: Creates a cycle of continuous, unproductive revisions.
How to Fix It:
Be specific. Instead of saying, “Make it better,” say, “The slide on XYZ feels cluttered. Can we break down the information into bullet points for clarity?” Clear, actionable feedback directs the designer precisely where improvements are needed.
2) Overly Critical Feedback
Pointing out every flaw without recognizing what’s working is the equivalent of telling someone their entire outfit is hideous when maybe just the shoes need changing. Overly critical feedback demoralizes and disheartens the designer, making them less motivated to deliver their best work.
Why It's Not Good:
Demotivating: Harsh criticism without any positive reinforcement can kill creativity and enthusiasm.
Unproductive: Doesn’t provide a balanced perspective, leading to potential over-correction.
Negative Atmosphere: Creates a hostile working environment where the designer feels undervalued.
How to Fix It:
Balance your feedback. Use the “sandwich” method: start with something positive, address the areas that need improvement, and then end with another positive note. For instance, “I love the visuals on slide 3. However, the text on slide 5 could be more concise. Overall, the flow of the presentation is really engaging.”
3) Untimely Feedback
Imagine working tirelessly on a project, only to receive critical feedback right before the deadline. Untimely feedback is like getting road directions after you’ve already arrived at the wrong destination. It’s not just unhelpful; it’s disruptive and can derail the entire project.
Why It's Not Good:
Disruptive: Causes major setbacks, especially when given too late in the process.
Stressful: Adds unnecessary pressure on the designer to make last-minute changes.
Inefficient: Leads to rushed fixes, compromising the quality of the final product.
How to Fix It:
Be timely. Schedule regular check-ins and provide feedback at predetermined milestones. This ensures that any necessary changes can be made without derailing the project. For example, “Let’s review the first draft by next Tuesday and the second draft a week after that.”
The Right Way to Give Feedback
Giving constructive, actionable, and timely feedback can transform the instructional design process into a smooth, collaborative effort. Here’s a quick guide to help you master the art of feedback:
Be Specific: Clearly articulate what works and what doesn’t. Use examples and be precise about the changes you want to see.
Be Balanced: Highlight the positives before addressing areas for improvement. This keeps the designer motivated and open to your suggestions.
Be Timely: Provide feedback at regular intervals throughout the project, not just at the end. This allows for ongoing improvements and reduces last-minute stress.
Remember, effective feedback is a two-way street. It’s about building a partnership with your instructional designer, where both of you are working towards the same goal: creating the best possible learning experience.
So, next time you’re under pressure to provide feedback, channel your inner David Bowie—be a hero, be compassionate, and don't be afraid to bring a bit of Rebel Rebel flair. Because, in the end, great feedback isn’t just about pointing out flaws; it’s about guiding the way to greatness.
Feedback can be a powerful tool for growth and improvement when used correctly. If you’re interested in mastering the art of giving feedback and want to explore more about Punk Rock Instructional Design, be sure to check out my book for more tips, tricks, and rebellious strategies to shake up the learning world.
